The vision of the ESTA Behaviour Change group is that ‘Cognitive Energy will generate 10% of energy reduction savings through Behaviour Change by 2025/30’ (ie deliver at least 50% of the UK’s clean growth 20% target for energy efficiency).

The key objectives of this initiative, are shown below:

• Deliver 50 to 100 proven (IPMVP) case studies by June 2022 (three years)
• Demonstrate 10% plus savings through case studies and making avoidable energy waste visible
• Identifying and then developing best practice examples
• Build up the UK base in one place, of all Behaviour Change examples and case studies open to the public on the ESTA website
• Enable grants/support for planning and implementation of Behaviour Change projects to speed up the implementation of this initiative
• Engaging and inspiring colleagues through coordinated campaigns
• Facilitating recognition/reward for everyday champions and managers
• Developing an (international) Quality Standard or Code of Practice
• Making the UK energy consumption reductions through delivering support through training, services and tools
• Collaboration with other relevant professionals to help deliver a wider agenda around environmental and other aspects
• Maintaining a tool to track and verify collective savings through a UK register or bank
• Incentivising ‘non-consumption’ through trading or taxation type mechanisms